Citypress Secures AMEC Hat-trick

Citypress’ research and analytics team has been named Small Research and Measurement Team of the Year for the third time running by the Association for Measurement and Evaluation of Communications (AMEC).

The AMEC Awards is a global initiative that recognises excellence and best practice in communications measurement.

As well as being named Team of the Year, Citypress also scooped an Innovation Award for Best New Measurement Methodology for its proprietary Reputation Assessment Profiling (RAP) tool. RAP, which officially launched earlier this year, enables brands and businesses to track progress across four key aspects of reputation – salience, relevance, advocacy and approval. The tool provides PR and communications teams with actionable insights to improve the reputation of their companies and brands.

The awards follow another strong year for Citypress’ research and analytics team, which also secured the Grand Prix prize in the Data Comms Awards and added two new senior hires this year.