British Gas: Keeping Britain Warm in Winter

When the UK was rocked by an extreme cold snap, we helped British Gas relieve pressure on their engineers.

When the UK is rocked by extreme cold snaps, homeowner calls to British Gas peak at more than 100 per second.

The business needs to relieve pressure on their engineers in winter by helping homeowners resolve minor heating issues themselves.

Our strategy focused on educating British households – and letting the engineers do the talking.

Using British Gas forecast data and consumer surveys, we revealed the number of homes at risk each week and the ‘DIY knowledge gap’, backed up with tips and watch-outs.

The campaign, which saw British Gas engineers take to the airwaves to share handy hints and advice, helped cut engineer callouts by 15% year-on-year.