Sykes Holiday Cottages: A staycationer’s guide to rainy days

We partnered with BBC weather host Owain Wyn Evans to inspire Brits to book staycations, whatever the weather, analysing Met Office data from the last 30 years to reveal the seaside towns and cities which experience the most rainfall.

With a host of digital, social and editorial content featuring inspiration on how to enjoy rainy days when staycationing, the campaign secured more than 90 editorial articles with a reach of 58.1m, and importantly, a 4% uplift on bookings.