Crown Paints: Colour Insights

Each year, Crown launches its Colour Insights – a carefully curated collection of colour palettes inspired by global trends in lifestyle, culture, architecture, fashion, and the environment. 

In our first year working together, they asked us do things differently, helping them be bold and stand out in the crowded homes & interiors sector.  

They needed an impactful launch moment for Colour Insights that would set the scene for a transformative year for the business.  

Our idea: A complete sensory experience.  

We hosted an exclusive Colour Insights reveal for 100 key media, interiors influencers, architects and designers. 

They were immersed in the colours from the moment they arrived with a striking mural outside the venue.  

We then invited guests into a colour wonderland with a dramatic palette reveal complete with four stunning vistas bringing each colour palette to life.  

As they viewed the palettes, guests also enjoyed themed canapes and cocktails, with a playlist curated to evoke the inspiration behind the palettes.  

Over 2.5 million people saw the launch in the first two weeks – and it got people across the industry talking, with major retailer partners attending, architects all praising the event, influencers creating a buzz on the day, and lots of media relationships cemented and opportunities secured.